Headspace x Rare Beauty (Concept)

Rare Beauty is a celebrity cosmetics line, founded by Selena Gomez - what set’s Rare Beauty apart is their core value of mental health. The Rare Impact Fund is an organisation, created by Rare Beauty with the aim to make mental health services more accessible in educational settings. 1% of Rare Beauty’s annual sales is donated to the fund. However, primary research showed 68% of respondents were unaware of the Rare Impact Fund.
To resolve this, Zara  proposed a collaboration between Rare Beauty and Headspace, a wellbeing and meditation app - to raise awareness of the fund, directed at consumers who share similar values surrounding mental health.

Directed and Designed by Zara Tuck